Restaurant Branding

How does a hole in the wall like Cosmic Cantina thrive?

In high school I obsessed over finding hole-in-the-wall restaurants in Chapel Hill – Joe’s Joint, Caffe Driade, this one cupcake shop that used to sit behind the building Kipos now occupies. Thinking back on it, though, I never magically stumbled upon these places (as much as I’d like to say I did). Someone always referred […]

The Root Cellar: A new brand rooted in an old mission

For whatever reason, one of my strongest memories as a child is the interior of what used to be Foster’s Market. Its tall yellow walls are forever ingrained into my mind and along with them, the name Foster’s Market. Although the cafe rebranded in 2014 under the name The Root Cellar Cafe & Catering, I […]

A taste of Al’s Burger Shack’s branding

Its burgers are so tasty they earned Yelp’s No. 1 rating in Chapel Hill. It’s committed to providing local and organic food. Its employees are charming and hospitable. It’s conveniently located at the crossroads of Chapel Hill and Carrboro. Al’s Burger Shack might claim any and all of these reasons to explain its wild success […]