In high school I obsessed over finding hole-in-the-wall restaurants in Chapel Hill – Joe’s Joint, Caffe Driade, this one cupcake shop that used to sit behind the building Kipos now occupies. Thinking back on it, though, I never magically stumbled upon these places (as much as I’d like to say I did). Someone always referred […]
Restaurant Branding
Mediterranean Deli: A missed social media opportunity
Mediterranean Deli, Bakery and Catering has served Chapel Hill residents fresh and authentic food from the Mediterranean and Middle East since Jamil Kadoura opened up the restaurant in 1992. Hailed for its wide array of healthy, vegan, gluten-free and organic options, Med Deli has certainly made a name for itself in Chapel Hill. It even […]
The Root Cellar: A new brand rooted in an old mission
For whatever reason, one of my strongest memories as a child is the interior of what used to be Foster’s Market. Its tall yellow walls are forever ingrained into my mind and along with them, the name Foster’s Market. Although the cafe rebranded in 2014 under the name The Root Cellar Cafe & Catering, I […]
A taste of Al’s Burger Shack’s branding
Its burgers are so tasty they earned Yelp’s No. 1 rating in Chapel Hill. It’s committed to providing local and organic food. Its employees are charming and hospitable. It’s conveniently located at the crossroads of Chapel Hill and Carrboro. Al’s Burger Shack might claim any and all of these reasons to explain its wild success […]