The five types of logos and local examples for each

In an earlier post I linked to an article that described the five types of logos: letter marks, emblems, brand marks, word marks and combination marks. Here’s a brief summary of each type of logo and a local example to go along with each.   Letter Marks Some businesses with long names create an abbreviation and use it as a symbol for their brand. Most […]

An unclear visual identity at 411 West Italian Café

411 West Italian Café serves high-quality and tasty food, which keeps the restaurant busy. It’s always packed on weekend nights, and I always find myself satiated (albeit with a food baby) after eating there. Despite the success, 411’s fragmented and seemingly aimless visual branding prevent a consistent image.   LOGO 411’s disorder begins with its logo. […]

The Northside District: A promising enigma

Living in Chapel Hill’s historic Northside neighborhood, I take particular interest in any business or organization whose name features Northside. The Northside District, aptly named for its location just across the street from the neighborhood, popped up some time last fall.   LOGO Thin serif letters accompanied by symmetrical foliage make up the logo for the Northside […]

Top + o(f the Hill) = TOPO?

Truth be told, I never truly understood how Top of the Hill became known as TOPO. Is it the “o” from “of?” As in, “TOPO is located on top o’ the hill?” Comment below if you can confirm. Regardless, TOPO is an inspirational local brand that has experienced enormous success since its conception in 1994. […]

Cholanad’s branding doesn’t live up to its fine cuisine

Cholanad’s South Indian cuisine scores around 4 out of 5 on every food review site. How does its visual branding score?   LOGO You can find several variations of Cholanad’s logo floating around the restaurant’s website and social media accounts, and the common denominator is the choice of fonts for “Cholanad” and “Restaurant & Bar.” The former […]