The five types of logos and local examples for each

In an earlier post I linked to an article that described the five types of logos: letter marks, emblems, brand marks, word marks and combination marks. Here’s a brief summary of each type of logo and a local example to go along with each.   Letter Marks Some businesses with long names create an abbreviation and use it as a symbol for their brand. Most […]

An unclear visual identity at 411 West Italian Café

411 West Italian Café serves high-quality and tasty food, which keeps the restaurant busy. It’s always packed on weekend nights, and I always find myself satiated (albeit with a food baby) after eating there. Despite the success, 411’s fragmented and seemingly aimless visual branding prevent a consistent image.   LOGO 411’s disorder begins with its logo. […]